A Hackathon on... Valentine’s Day? Yes.

Client: TartanHacks
Brand Identity and Motion // 2020 // 4 Months including implementation // Sole Designer

An identity that blends olympiads, command lines, and a love for coding.

The final logo is comprised of a torch where the base is built out of characters used in a command line. This was done to embody a more competitive spirit in the context of the upcoming olympic games. The logo also transforms into heart-shaped iconography as much of the marketing campaign revolves around the Hackathon being on Valentine’s day.

A torch-like wayfinding system that expands with the logo.

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