An identity that blends olympiads, command lines, and a love for coding.
The final logo is comprised of a torch where the base is built out of characters used in a command line. This was done to embody a more competitive spirit in the context of the upcoming olympic games. The logo also transforms into heart-shaped iconography as much of the marketing campaign revolves around the Hackathon being on Valentine’s day.
A torch-like wayfinding system that expands with the logo.