The wordmark strikes a balance of being a literal and abstract representation of grassroots activism from the past and present.
The committee wanted to make sure that this identity felt expressive, adaptable, and true to their roots as organizers in the community. The logo uses the typeface Martin which was inspired by protest posters used in the Memphis Sanitation Strike. The two rectangles have a double meaning of a poster and redacted line—reclaiming it as a symbol for expression and liberation.
The secondary color palette is a set of vibrant colors inspired by construction paper used in making protest posters. Through these stylistic decisions, the entire identity can be physically replicated by using standard crafting supplies. As a result, the identity is meant for everyone and can be made by everyone.
Langston Wells: Brand Development
Yoshi Torralva: Brand Development, Implementation, and Production