Embracing the institute’s unique placement at a technology-oriented University.

Client: CMU Institute for Politics and Strategy
Brand identity system and implementation // 1 Month brand development // Working as the Institute’s in-house designer since January 2020

The design system uses the chat bubble to display content—making it recognizable across the University campus.

When rotating the IPS logo, “Sci” (short for “Science”) is created emphasizing IPS’s unique position in a technologically-driven research institution.
CMU School of Design // Brand Identity + Campaign
Center for Shared Prosperity // Brand Identity
Colorful Backgrounds // Brand Identity
TartanHacks // Brand Identity
IoT Privacy Assistant // Brand and Product
Mintlify // Brand Identity
Break the Wire! // Web Experience
Plant-based Joy // Experience Design
Karl Lagerfeld // Multi-Media Experience