A rebrand for a world-renowned nonprofit entering a new chapter
of impact.
Client: Gates Foundation
Brand Identity // 2025 // Lead Designer @ Pentagram
Brand Identity // 2025 // Lead Designer @ Pentagram
The monogram's ligature forms creates ‘gates,’ which are strategically employed as a visual metaphor and framework throughout the identity system
The foundation's written content traverses multiple tones and audiences. Utilizing multiple expressions of Noto, the rebrand offers typesetting guidelines for a range of materials, from functional policy appeals to expressive press releases.
The gates are utilized as a tool to dynamically frame the content that documents the foundation's real-world impact. They expand, collapse, and reorient to support stories, photography, video, quotes, and data across the brand.
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Project Credit
Giorgia Lupi — Partner @ Pentagram
Yoshi Torralva — Lead Designer
Rachel Crawford — Project Manager
Phil Cox— Project Manager
Giorgia Lupi — Partner @ Pentagram
Yoshi Torralva — Lead Designer
Rachel Crawford — Project Manager
Phil Cox— Project Manager
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